The advantage of PR is that things are said ABOUT you by a magazine or newspaper journalist, and bloggers or vloggers who publish online.
TwitterTante noticed that journalists, bloggers and vloggers generally enjoy using Twitter on a frequent basis. They even have a slight preference for Twitter in comparison to other communication channels, like email for example.
Therefore TwitterTante will live up to her name and make use of this information.
Press releases are tweeted, in a uniquely intriguing fashion, to a hypertargeted audience. The receiver can easily get weaving with the information by liking, retweeting, downloading, editing and publishing!